A101
Mobile.

The A101 mobile app we built lets shoppers view this week’s campaign deals, find the store nearest to them and pull turn-by-turn directions, all from one mobile surface. A101 is one of Turkey’s most widespread discount supermarket chains, and the brief was bigger than simply moving the weekly printed brochure into a phone — we created a pre-shop decision-making tool, where users browse products by category, search for stores and plan their route. The content team publishes the weekly campaign refresh through a panel without engineering involvement, and we tuned app performance for the well-known traffic spike that follows the weekly campaign launch, when millions of users open the app at once. The visual language carries A101’s familiar colour palette from the printed catalogue into a mobile context, with bold product imagery, clear price cards and a quick-scan rhythm that makes the app a natural part of building a shopping list.