Burgerman
Brand.
Brand identity, logo, business-card system and signage for Şahan Gökbakar’s Burgerman restaurant — channelling street-food energy into one consistent visual system.
Brief
For Burgerman, the restaurant project of Şahan Gökbakar, we delivered the brand identity package: logo, business-card system and the signage design for the location in Emniyetevler, all consistent with the wider corporate identity. The design language captures the energy of street-food culture through bold typography, a saturated colour palette and a character-led illustration approach, knitted together into a single consistent visual system. The logo was tuned for fast recognition and to hold up across a wide range of scale changes, and the same set of rules carries through cards, menus, packaging and signage. The goal was to make every touchpoint, from the façade through to the lid on the takeaway box, feel like the same brand character — and to give Burgerman a visual signature that a guest still remembers after they have left the restaurant.
