DenizBank Deniz'den Toprağa
Mobile.
DenizBank "From Sea to Soil": a free advisory app for farmers, with field-by-field crop advice, weather alerts, market prices and direct questions to agricultural engineers.
Brief
We designed and built "From Sea to Soil", DenizBank’s free advisory app for farmers, open to every producer whether or not they bank with DenizBank. Farmers register each field with its crop, location, size, soil, irrigation and planting and harvest dates, and the app returns spraying, fertilising, irrigation, planting and harvest advice for that field. Each field gets a three-day forecast with frost, heavy rain and flood alerts, and farmers can put questions to agricultural engineers by photo, video, voice or text. Live market and exchange prices, sector news and grants, and a tractor rental section complete the app. We anchored the visual language in DenizBank’s trust-led corporate identity, with generous touch targets, open typography and a restrained icon set, so farmers of every age across rural Turkey can use it with ease. The app launched on the App Store and Google Play in October 2017.
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