HerGünBirFilm
Mobile.
HerGünBirFilm — we turned Cem Altınsaray’s daily Twitter film-recommendation ritual into a mobile app that hit 40,000 users in its first week with no advertising and went on to win an FWA award.
Brief
The HerGünBirFilm mobile app won us an FWA award. Cem Altınsaray, one of Turkey’s best-known cinephiles, has been recommending a film a day to his Twitter followers under the #hergunbirfilm hashtag since 20 June 2012. After his 200-strong recommendation list moved to Instagram and saw outsized engagement, we ported the project into a public mobile app so anyone could follow along. The launch was amplified by several public figures, and in its first week the app reached 40,000 users with no advertising spend behind it — a result later crowned with the THE FWA award. On the design side, every film lives in a poster-led card with a short critic note, the platforms it is available on and frictionless social sharing, all arranged inside a calm, focused composition. Users can scroll back through the archive, favourite films they want to revisit, and receive a notification each day with the new pick.
