Sensiz Olmaz
Ülker.

"This game does not work without you — get the chocolate prince back to his love." For Ülker Çokoprens we designed an 8-bit platform game in which players have to navigate a chocolate prince through a city of obstacles — street vendors, seagulls, cats and dogs — without losing him on the way. By completing specific in-game missions across web and mobile, players unlocked real-world Çokoprens boxes. The design language leans hard into pixel art, 8-bit chiptune music and a period-correct arcade feel; that nostalgic shell turned out to be both ironic and familiar for Ülker’s young-adult audience at the time. Combined with social sharing and leaderboards, the project landed not as a one-shot campaign but as a brand artefact that lived on past the campaign window and that returning users kept opening for fun.