AXAFit
Mobile.
AXAFit — a mobile app for AXA Sigorta that turns policyholders’ daily step count, calorie burn and activity data into a rewarded wellness programme tied to their insurance relationship.
Brief
The AXAFit app we designed for AXA Sigorta is a loyalty and rewards platform that nudges policyholders toward healthier daily habits. The app collects step counts, calorie burn and activity data from the phone or a paired wearable, then maps consistent walking, running and exercise behaviour into AXA-side benefits: premium advantages, free check-ups and partner-brand rewards. Inside the app, weekly targets, personal statistics and social challenges keep engagement steady, while AXA gets a GDPR/KVKK-compliant analytics layer built on real behavioural data. We blended the seriousness expected from an insurance brand with the energy of a sports app: clean typography, oversized data cards and a generous grid built around the AXA blue made the product feel credible to a 50-year-old policyholder and motivating to a 25-year-old runner at the same time.
