Hansel
Brand.
Brand identity, logo, menu and signage system for Hansel Kitchen Restaurant — fusing Italian-cuisine warmth with the storybook intimacy of the Hansel & Gretel tale.
Brief
For Hansel Kitchen Restaurant, owned by Selin Gökbakar, we delivered a full brand identity package: logo, menu system, packaging design and the signage and façade applications for the Mayadrom location. The design language sits at the intersection of Italian cuisine and the gentle, storybook tone of the Hansel & Gretel tale, with the explicit goal of deepening the emotional bond between the restaurant and its guests. The logo pairs a hand-drawn, story-led typographic treatment with iconography rooted in Italian kitchen ingredients; the menu carries that mood across each course through illustrations and considered paper textures. The same design system was applied across every touchpoint — signage, façade panels, table numbers, takeaway packaging — so that Hansel feels less like a restaurant and more like a coherent narrative the guest steps into the moment they walk in.
