EN·ES·TR
N° 01 — SERVICEBARCELONA

Brand identity built for digital products.

We design brand systems that work across product, marketing, and motion — not just a logo and a guideline document. Tokenised, code-ready, version-controlled. Built to hold up across surfaces and over time.

N° 02 — What we do

Brand systems that live in product.

Brand strategy

Positioning, audience, brand pillars, tone of voice. Output: a one-page strategy that the rest of the work flows from.

Verbal identity

Tone of voice, naming, microcopy, brand vocabulary. Localized across EN, ES, and TR where the audience demands it.

Visual identity

Marks, typography, colour, photography direction, illustration system. Built for digital-first deployment.

Motion identity

Brand-level motion language — how the brand moves, transitions, and reacts. Lottie, Rive, or native code as appropriate.

Design tokens

Colour, type, spacing, motion exported as design tokens. Figma + code parity. The brand becomes part of the codebase, not a guideline PDF.

Application

Product UI, web, marketing, social, packaging where relevant. Hand-off documentation engineers and other design teams can use.

N° 03 — Why us

Brand and product, by the same team.

  • Same team designs the brand and the product — no expensive translation between two studios.
  • Brand systems delivered as design tokens, not just guideline PDFs.
  • Sixteen years of brand work for clients including Lufthansa, Hillside, and AXA.
  • Multilingual verbal identity (EN, ES, TR).
N° 04 — Selected work

Recent brand systems.

N° 05 — FAQ

Common questions about brand identity.

Do you do logos only, or full brand systems?
Full brand systems. We don’t take logo-only briefs — a logo without a typographic system, colour discipline, and tone of voice doesn’t hold up across product surfaces.
How long does a brand identity project take?
Strategy + verbal + visual: 8–12 weeks. Add motion identity and full application kit: 14–18 weeks. Design tokens hand-off: included.
Do you also design the website and product?
Yes — same team, same brand system, no translation losses. Websites typically run in parallel with the brand build; product design usually as a follow-on engagement.
What deliverables do we get?
Brand strategy doc, full visual + verbal identity guidelines, Figma library with tokens, motion guidelines (Lottie/Rive files), application examples, and any production assets needed for launch.

An idea,
a product, a brand.
Let’s talk.

Email
marvin [at] studionord [dot] org
Studio

Carrer dels Salvador
08001 Barcelona, Spain

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