Recep İvedik 5
Tasarım.
Film-poster and post-production design for Recep İvedik 5 — a complete visual identity exercise that carries the franchise’s tone from large-format print into digital media.
Brief
For Recep İvedik 5, the latest instalment of one of Turkey’s most successful comedy franchises, we delivered the official film posters and post-production design. The brief was to keep the character recognisability the audience already loves while signalling that this film carries its own distinct story. We built a single design system that drove the master key art, billboard and cinema-lobby applications, social-media formats and digital ad creatives end to end. Every detail, from typographic treatment and the positioning of the lead character’s photography to the colour palette, was tested with the distribution partner; the campaign set lands instantly with returning fans without ever blurring into the previous instalments.
